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Preferred by Nature is an international non-profit supporting better land management and business practices that benefit people, nature and climate.
For 30 years, we have developed sustainable solutions for land management-related supply chains in 100+ countries, focusing on forestry, agriculture and travel. Collaborating with key landscapes, supply chains and markets, we target positive change for a healthier environment, climate and sustainable livelihoods.
While engaging with diverse commodities, our focus remains on areas where we can maximise impact in promoting sustainable practices.
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How we measure our impacts
This document describes how Preferred by Nature measures its impacts in terms of sustainability outcomes and intended impacts across various services and projects.
This document describes how Preferred by Nature measures its impacts in terms of sustainability outcomes and intended impacts across various services and projects.
About Preferred by Nature
A brief introduction on what we do and why we do it.
A brief introduction on what we do and why we do it.
Preferred by Nature's Theory of Change
This graphic illustrates how our actions and interventions lead to desired outcomes and impact within our mission-driven initiatives.
This graphic illustrates how our actions and interventions lead to desired outcomes and impact within our mission-driven initiatives.
Preferred by Nature Strategy
This document provides a framework for us to set priorities, create accountability and monitor progress in order to achieving our mission.
This document provides a framework for us to set priorities, create accountability and monitor progress in order to achieving our mission.
Theory of Change Description
This document outlines Preferred by Nature's Theory of Change for achieving sustainability goals and explains our approach to driving sustainability.
This document outlines Preferred by Nature's Theory of Change for achieving sustainability goals and explains our approach to driving sustainability.
2023 Annual Report
Published by
Preferred by Nature
Explore the highlights of the past year, gain insights into our strategic initiatives, and discover how we continue to drive innovation and growth in sustainability around the wor...
Explore the highlights of the past year, gain insights into our strategic initiatives, and discover how we continue to drive innovation and growth in sustainability around the wor...
我们支持负责任的商业实践以保护土地和重要的自然资源，促进环境保护、人权和气候减缓。
How we work
我们与各体系、企业和其他利益相关者的合作有助于实现许多可持续发展目标
联合国可持续发展目标（SDGs）为到2030年实现全球转型提供了框架，定义了可持续的商业实践。我们的目标是推动实现可持续发展目标与促进可持续实践，从而创造更美好的未来。
Preferred by Nature是以下组织的会员 ISEAL Alliance, African Fine Coffees Association (AFCA), Civilsamfund i Udvikling (CISU), Ethical Trade Denmark, Forest Stewardship Council™ (FSC™) International, Global Platform for Sustainable Natural Rubber (GPSNR), Global Sustainable Tourism Council (GSTC), Globalt Fokus (Denmark), High Conservation Value (HCV) Network, IDH Sustainable Trade Initiative, International Tropical Timber Technical Association (ATIBT), Roundtable for Sustainable Biomaterials (RSB), Roundtable on Sustainable Palm Oil (RSPO), Science Based Targets initiative (SBTi), Society for Ecological Restoration (SER), Sustainable Agriculture Network (SAN), Sustainable Rice Platform (SRP), Sustainable Wine Roundtable (SWR), Taskforce on Nature-related Financial Disclosures (TNFD), 和 Textile Exchange.
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Our journey
2023
- An organisation with 300+ full-time staff and an extensive network of local consultants.
- Relaunched the new & improved Sourcing Hub.
2020
- Rebranded as 'Preferred by Nature' and unveiled the Preferred by Nature Certification (Sustainability Framework) after a decade of development.
- Became the world’s first Sustainable Rice Platform (SRP) verification body to provide sustainable rice audits.
2018
Acquired the certification unit of the Rainforest Alliance and since then, operating in 100+ countries across all continents, with a range of commodities and sectors.
2017
- Launched the Sourcing Hub, offering comprehensive legality risk assessments for timber, soy, palm oil, and cattle.
- Started to work with palm oil.
2015
- Broadened the project scope to other commodities including soy, cattle and palm oil. Commenced work with biomass, becoming the world’s first Sustainable Biomass Program (SBP) approved certification body.
- 25 ongoing projects.
2014
- Established our first legal entity in Asia.
- Obtained our own Forest Stewardship Council (FSC) accreditation.
2013
- Recognised as the Monitoring Organisation for the EU Timber Regulation.
- Began working with the agriculture sector as well providing services on carbon footprint management.
2009
Expanded activities into other Western European countries.
2007
Launched our training programme and co-developed the Global Forest Registry for responsible timber sourcing.
2004
Our project led to the development of 100+ protected areas in Europe.
1999
Began providing certification services, in partnership with the Rainforest Alliance.
1998
Expanded operations into the eastern European region.
1995
Initiated the first project on sustainable forest management.
1994
The non-profit, mission-driven organisation was founded in Aarhus, Denmark. Back then, it was ‘NEPCon’.