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Founded on our vision, mission and guiding principles, we have set out three strategic goals for 2020-2025.

Our goals

  1. Reach and Impact: Promote sustainable practices in landscapes and supply chains
  2. Brand and Networks: Build brand recognition that multiplies sustainability impact
  3. Our Organisation: Strengthen our organisation in all areas to achieve our mission

These goals define the direction of our work. Our strategy describes in further detail how we plan to realise them.  

>> Download the Preferred by Nature Strategy 2025

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