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Our vision is a world where human choices ensure a sustainable future
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Preferred by Nature is an international non-profit supporting better land management and business practices that benefit people, nature and climate.
For 30 years, we have developed sustainable solutions for land management-related supply chains in 100+ countries, focusing on forestry, agriculture and travel. Collaborating with key landscapes, supply chains and markets, we target positive change for a healthier environment, climate and sustainable livelihoods.
While engaging with diverse commodities, our focus remains on areas where we can maximise impact in promoting sustainable practices.
Driving positive change
Our approach combines sustainability certification services, tailored services, strategic projects, and training to drive positive change. We believe responsible business practices are vital for safeguarding nature, respecting human rights, and mitigating climate impacts.
Our mission focuses on driving sustainability through market transformation by:
- Setting higher sustainability standards
- Reinforcing market signals for sustainable product demand
- Empowering market actors to meet that demand
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A brief introduction on what we do and why we do it.
A brief introduction on what we do and why we do it.
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This document describes how Preferred by Nature measures its impacts in terms of sustainability outcomes and intended impacts across various services and projects.
This document describes how Preferred by Nature measures its impacts in terms of sustainability outcomes and intended impacts across various services and projects.
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This graphic illustrates how our actions and interventions lead to desired outcomes and impact within our mission-driven initiatives.
This graphic illustrates how our actions and interventions lead to desired outcomes and impact within our mission-driven initiatives.
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This document provides a framework for us to set priorities, create accountability and monitor progress in order to achieving our mission.
This document provides a framework for us to set priorities, create accountability and monitor progress in order to achieving our mission.
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Preferred by Nature
Explore the highlights of the past year, gain insights into our strategic initiatives, and discover how we continue to drive innovation and growth in sustainability around the wor...
Explore the highlights of the past year, gain insights into our strategic initiatives, and discover how we continue to drive innovation and growth in sustainability around the wor...
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This document outlines Preferred by Nature's Theory of Change for achieving sustainability goals and explains our approach to driving sustainability.
This document outlines Preferred by Nature's Theory of Change for achieving sustainability goals and explains our approach to driving sustainability.
We support responsible business practices for safeguarding land and vital natural resources, as well as promoting environmental protection, human rights, and climate mitigation.
Our vision & mission
We envision a world where human choices ensure a sustainable future. Our work supports better land management and business practices that benefit people, nature and climate.
Our strategy
Our strategy guides us towards creating intended impacts based on our vision, mission and guiding principles.
System engagement
We enhance existing certifications, develop strong new ones, and create standards for additional sustainability aspects.
Our values
We help forge businesses and people’s commitments for meaningful change – the core outcome of each activity we undertake.
Our structure
Explore our global organisation and meet our Board members and Executive Director.
Our people
Our diverse team of sustainability experts and talented professionals are located across Europe, Asia, Australia and the US.
Join the team!
Are you looking for a rewarding career where you can foster social and environmental change? Join our global family and make a difference in our world.
Our collaboration with schemes, businesses and other stakeholders contributes to many of the SDGs
The UN Sustainable Development Goals (SDGs) provide the framework for global transformation by 2030, defining sustainable business practices. We aim to drive SDG achievement, fostering sustainable practices for a better future.
Preferred by Nature is a member of the ISEAL Alliance, African Fine Coffees Association (AFCA), Civilsamfund i Udvikling (CISU), Ethical Trade Denmark, Forest Stewardship Council™ (FSC™) International, Global Platform for Sustainable Natural Rubber (GPSNR), Global Sustainable Tourism Council (GSTC), Globalt Fokus (Denmark), High Conservation Value (HCV) Network, IDH Sustainable Trade Initiative, International Tropical Timber Technical Association (ATIBT), Roundtable for Sustainable Biomaterials (RSB), Roundtable on Sustainable Palm Oil (RSPO), Science Based Targets initiative (SBTi), Society for Ecological Restoration (SER), Sustainable Agriculture Network (SAN), Sustainable Rice Platform (SRP), Sustainable Wine Roundtable (SWR), Taskforce on Nature-related Financial Disclosures (TNFD), and Textile Exchange.
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2023
- An organisation with 300+ full-time staff and an extensive network of local consultants.
- Relaunched the new & improved Sourcing Hub.
2020
- Rebranded as 'Preferred by Nature' and unveiled the Preferred by Nature Certification (Sustainability Framework) after a decade of development.
- Became the world’s first Sustainable Rice Platform (SRP) verification body to provide sustainable rice audits.
2018
Acquired the certification unit of the Rainforest Alliance and since then, operating in 100+ countries across all continents, with a range of commodities and sectors.
2017
- Launched the Sourcing Hub, offering comprehensive legality risk assessments for timber, soy, palm oil, and cattle.
- Started to work with palm oil.
2015
- Broadened the project scope to other commodities including soy, cattle and palm oil. Commenced work with biomass, becoming the world’s first Sustainable Biomass Program (SBP) approved certification body.
- 25 ongoing projects.
2014
- Established our first legal entity in Asia.
- Obtained our own Forest Stewardship Council (FSC) accreditation.
2013
- Recognised as the Monitoring Organisation for the EU Timber Regulation.
- Began working with the agriculture sector as well providing services on carbon footprint management.
2009
Expanded activities into other Western European countries.
2007
Launched our training programme and co-developed the Global Forest Registry for responsible timber sourcing.
2004
Our project led to the development of 100+ protected areas in Europe.
1999
Began providing certification services, in partnership with the Rainforest Alliance.
1998
Expanded operations into the eastern European region.
1995
Initiated the first project on sustainable forest management.
1994
The non-profit, mission-driven organisation was founded in Aarhus, Denmark. Back then, it was ‘NEPCon’.
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