We drive change using the power of the market to drive sustainability.
We work with market actors across the value chain, from farmers and foresters to retailers, to embed sustainability practices into their operations. Each milestone they achieve reflects the effectiveness of our mission.
Whether through certification services, customised advisory services for companies, projects supporting smallholder farmers, or stakeholder training, all our activities share a common goal: to safeguard the environment, fight climate change and improve livelihoods.
Our tools for measuring impact
- Theory of Change: This theory outlines our strategic approach and why we believe our work leads to meaningful change.
- Sustainability Framework: We have developed a versatile standard applicable across different projects and services, enabling consistent assessment and monitoring of sustainability performance.
- Detailed indicators: We track our progress using three key impacts and 24 specific indicators, ensuring comprehensive measurement.
- In-depth analysis: Beyond compliance, our data reveals opportunities for lasting behaviour change and systemic fixes, driving true sustainability progress.
In essence, we use a blend of systematic assessment and rigorous scientific methods, all focused on promoting real, measurable and impactful progress towards sustainability.
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How we measure our impacts
This document describes how Preferred by Nature measures its impacts in terms of sustainability outcomes and intended impacts across various services and projects.
This document describes how Preferred by Nature measures its impacts in terms of sustainability outcomes and intended impacts across various services and projects.
Preferred by Nature's Theory of Change
This graphic illustrates how our actions and interventions lead to desired outcomes and impact within our mission-driven initiatives.
This graphic illustrates how our actions and interventions lead to desired outcomes and impact within our mission-driven initiatives.
Theory of Change Description
This document outlines Preferred by Nature's Theory of Change for achieving sustainability goals and explains our approach to driving sustainability.
This document outlines Preferred by Nature's Theory of Change for achieving sustainability goals and explains our approach to driving sustainability.
Theory of Change - Development and Consultation Process
Get a better understanding of the development and consultation process for our Theory of Change - guiding our actions and interventions leading to desired outcomes and impact with...
Get a better understanding of the development and consultation process for our Theory of Change - guiding our actions and interventions leading to desired outcomes and impact with...