Nadthanan Junpratug (Dom)
Dom is the Country Representative for Preferred by Nature in Thailand. His responsibility is to lead Preferred by Nature's vision by developing and implementing market strategies, business communication, certification management and audits to support business operators through sustainability practices in the Land of a Thousand Smiles.
Prior to joining Preferred by Nature, Dom had over three years of experience in the certification industry in Thailand. He supported sustainable agriculture standards, including the Sustainable Rice Platform (SRP), GLOBALG.A.P., Forest Stewardship Council™ (FSC™), Fairtrade USA, and private standards verification, working as an auditor, standard expert, and customer support professional. His role involved providing knowledge and support related to standard services.
Now, as part of Preferred by Nature, Dom plays a key role in market development. He is responsible for identifying and developing Preferred by Nature's services in Thailand, conducting market analysis, and aligning services with Preferred by Nature’s strategic context. Additionally, he creates marketing plans, supports sales, and enhances the organisation's visibility through speaking events and other promotional opportunities. Dom is also deeply involved in managing client and stakeholder relationships, both prior to and after service delivery.
Dom specialises in certification management, auditing, and delivering training across the region for the SRP. He also serves as a PAS Responsible Sourcing Specialist, further strengthening his expertise in sustainable practices. Additionally, as the Country Representative for Preferred by Nature's Thailand office, Dom tailors services to meet the specific needs of clients and ensures the organisation's successful operations in the region.
Dom joined Preferred by Nature in 2023.
"I joined Preferred by Nature in 2023 to take my passion for sustainability to the next level. After three years in the certification industry, working with standards like FSC, SRP, and GLOBALG.A.P., I knew I wanted to be part of something bigger. Preferred by Nature provided that opportunity—a chance to drive real environmental impact while supporting businesses on their sustainability journey. In my role, I combine strategic thinking with hands-on client work, helping companies navigate certifications, training, and sustainable practices aligned with their goals. Whether it's FSC, RSPO, or Carbon Footprint Management, I’m always eager to tailor our services to meet clients' needs. Additionally, as the Legal Entity Representative for Thailand, I’m proud to play a key role in expanding our reach and making sustainability more accessible to businesses. Working with Preferred by Nature keeps me inspired. Every day, I help businesses grow in ways that benefit the planet—and that’s what keeps me motivated!"
- Sustainable Rice Platform (SRP) authorised trainer for SPI, CoC, IMS, and AS
- Suatainable Rice platform (SRP) approved auditor
- GLOBALG.A.P. IFA-version 6
- Bsc. Biotechnology in Agro-Industry
- Language spoken: Thai and English
