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Sustainability Framework in a glance
Sustainability Framework Standard V1.4
The Preferred by Nature Sustainability Framework has been revised to provide a single framework for defining and…
The Preferred by Nature Sustainability Framework has been revised to provide a single framework for defining and…
Why we do it?
A framework for everyone
Preferred by Nature’s Sustainability Framework is a universal framework representing core aspects of sustainability. By integrating the essential aspects of sustainability across all commodities and production landscapes, the Sustainability Framework is a good starting point for those seeking to deliver real impact.
The Framework can be applied through a risk-based approach to attain the Preferred by Nature Certification. Additionally, it has been aligned with the requirements of the EU Deforestation Regulation (EUDR) to assist affected sectors in achieving compliance.
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4 pillars of Sustainability Framework
We are measuring our data based on our developed Framework consisting of four topics:
Principle 1:
Management and business practices are legal and responsible
Principle 2:
People’s well-being and human rights are respected
Principle 3:
Nature and the environment are protected
Principle 4:
Climate impacts are reduced and mitigated
Use the Framework to identify your sustainable impacts
Are you a large business?
Are you a small business?
Are you a consumer?
Are you an organisation?
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See what our clients have to say
Preferred by Nature and Martin Guitar share the same vision: ‘To pass on the Earth to coming generations in a good shape, we must urgently invent and adopt more sustainable ways of living, sourcing and trading.
Martin Guitar
Preferred by Nature took the time to understand our questions and problem statement. Their Sustainability Framework is a great starting point to assess materials and the risks associated with including them in your supply chain.
P&G
The work done for us by Preferred by Nature and their Brazilian partner for this collaboration, Imaflora, is excellent. The report that was produced is very good, but when you look at the raw data backing that report up, it is really a goldmine. It is the encyclopedia of sugar cane sourcing in this part of Brazil.
Tetra Pak
Cooperating with Preferred by Nature has been incredibly valuable. I am very impressed by the local knowledge, which is essential when working in this area. Preferred by Nature has delivered a very thorough piece of work.
Maersk
Get in contact with us
Our experts are ready to support you on your sustainability journey.
EUDR - Tackling deforestation and forest degradation in commodity supply chains
Drawing from our extensive experience working with businesses in responsible sourcing and production of various commodities, we are ready to support you with your EU Deforestation Regulation (EUDR) conformance. We have developed the Sustainability Framework and related certification programme to align with the EUDR requirements.
Introducing the Due Diligence Toolkit
Launching in January 2025, our free, open-source Due Diligence Toolkit is designed to align with the Sustainability Framework, offering organisations practical tools to strengthen their responsible sourcing efforts. Whether addressing regulatory requirements like the EU Deforestation Regulation (EUDR) or implementing sustainability practices, this toolkit provides step-by-step guidance, templates and resources to support businesses.
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Explore other focus areas
Biomass
Biomass is essential for sustainable development, reducing carbon emissions, and providing renewable energy. Its growing utilisation highlights its importance in combating climate change and promoting sustainable practices across various industries.
Learn moreCattle
While vital for food security, cattle also contribute to deforestation and climate change. Focused efforts are needed to promote sustainable practices that enhance biodiversity, soil health and the well-being of people and animals.
Learn moreClimate
Addressing climate change is urgent for sustainable development. Reducing greenhouse gas emissions emissions through innovative strategies is essential to mitigate its impact.
Learn moreCocoa
Cocoa farming impacts the environment, economy and climate globally. Sustainable practices such as agroforestry can mitigate its negative effects, making cocoa relevant for climate change mitigation.
Learn moreCoffee
Balancing economic sustainability with responsible production practices is crucial in the coffee industry. Adapting to climate change while meeting rising global demand is essential for sustainable coffee production.
Learn moreEcosystems
Revitalising ecosystems is crucial for our planet’s health and preservation. Combating deforestation and degradation with sustainable practices ensures long-term recovery.
Learn morePalm Oil
Palm oil production supports economies but raises environmental and social concerns. Sustainable practices are crucial to address issues such as deforestation and labour rights.
Learn moreRice
Rice production significantly impacts climate and nature. Addressing emissions, water usage and deforestation in rice farming can lead to positive environmental changes.
Learn moreRubber
Natural rubber is essential for industries but contributes to deforestation and biodiversity loss. Addressing sustainability concerns such as poor working conditions is crucial in rubber production.
Learn moreSoy
Soy plays a vital role in global food security and biofuel production. Emphasising sustainable growth is essential to address environmental challenges in soy farming.
Learn moreTimber
Timber's global impacts on people, nature and climate require sustainable management. Forests are essential for biodiversity as well as soil and water conservation.
Learn moreTravel
The travel industry's sustainability intersects with environmental conservation and cultural preservation. Responsible consumption and support for local communities are crucial for sustainable travel.
Learn moreOther
Our mission extends beyond these focus areas to any crop or product with potential for sustainable impact. We support conservation and ecosystem restoration projects worldwide and help businesses adapt to changing regulations.
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For more information, download our:
EUDR Service Info Sheet
The EU Deforestation Regulation (EUDR) prohibits products and commodities linke...
The EU Deforestation Regulation (EUDR) prohibits products and commodities linke...
Benchmarking summary & add-on indicators: Sustainability Framework & Rainforest Alliance Sustainable Agriculture Standard
This document provides a summary of benchmark results for comparison with the R...
This document provides a summary of benchmark results for comparison with the R...
Preferred by Nature Certification Seal Use
Discover how the Hummingbird Seal can be used for on-product labelling, segrega...
Discover how the Hummingbird Seal can be used for on-product labelling, segrega...
Preferred by Nature Certification Seal Use
Descubra los uso permitidos del Sello del Colibrí para el etiquetado de product...
Descubra los uso permitidos del Sello del Colibrí para el etiquetado de product...
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30 years of impact
Creating sustainable impact is at the heart of our mission.
People
850,000+
farmers, workers and land managers are assured that their well-being, human rights and cultural heritage are protected.
Nature
32.6 million
hectares of land where nature and environment are protected from degradation and conversion through use of sustainability standards.
Climate
32,000+
tonnes of CO2 emissions have been reduced, thus lowering the climate impact.
Our reach
5,200+
companies and organisations we work with to ensure adherence to best practices in responsible land and business management, aligned with the standards we work with