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Nuestra visión, un mundo donde las decisiones humanas aseguren un futuro sostenible
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Preferred by Nature is an international non-profit supporting better land management and business practices that benefit people, nature and climate.
For 30 years, we have developed sustainable solutions for land management-related supply chains in 100+ countries, focusing on forestry, agriculture and travel. Collaborating with key landscapes, supply chains and markets, we target positive change for a healthier environment, climate and sustainable livelihoods.
While engaging with diverse commodities, our focus remains on areas where we can maximise impact in promoting sustainable practices.
Creando un cambio positivo
Nuestro enfoque combina servicios de certificación de sostenibilidad, servicios a la medida, proyectos estratégicos, y capacitación y formación para generar un cambio positivo. Creemos que las prácticas responsables son vitales para salvaguardar nuestra naturaleza, respetar los derechos humandos y mitigar los impactos del cambio climático.
Nuestra misión se enfoca en genera la transformación sostenible de los mercados a través de:
- Establecer estándares sostenibles de alto nivel
- Reforzar las señales del mercado para reforzar la demanda de productos sostenibles
- Empoderar a los actores del mercado para cumplir con la demanda de productos sostenibles
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Published by
This document describes how Preferred by Nature measures its impacts in terms of sustainability outcomes and intended impacts across various services and projects.
This document describes how Preferred by Nature measures its impacts in terms of sustainability outcomes and intended impacts across various services and projects.
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A brief introduction on what we do and why we do it.
A brief introduction on what we do and why we do it.
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This graphic illustrates how our actions and interventions lead to desired outcomes and impact within our mission-driven initiatives.
This graphic illustrates how our actions and interventions lead to desired outcomes and impact within our mission-driven initiatives.
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This document provides a framework for us to set priorities, create accountability and monitor progress in order to achieving our mission.
This document provides a framework for us to set priorities, create accountability and monitor progress in order to achieving our mission.
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This document outlines Preferred by Nature's Theory of Change for achieving sustainability goals and explains our approach to driving sustainability.
This document outlines Preferred by Nature's Theory of Change for achieving sustainability goals and explains our approach to driving sustainability.
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Preferred by Nature
Explore the highlights of the past year, gain insights into our strategic initiatives, and discover how we continue to drive innovation and growth in sustainability around the wor...
Explore the highlights of the past year, gain insights into our strategic initiatives, and discover how we continue to drive innovation and growth in sustainability around the wor...
Apoyamos las prácticas responsables empresariales para salvaguardar los suelos y recursos naturales, así como para promover la protección ambiental, los derechos humanos y la mitigación climática.
Our vision & mission
We envision a world where human choices ensure a sustainable future. Our work supports better land management and business practices that benefit people, nature and climate.
Our strategy
Our strategy guides us towards creating intended impacts based on our vision, mission and guiding principles.
System engagement
We enhance existing certifications, develop strong new ones, and create standards for additional sustainability aspects.
Our values
We help forge businesses and people’s commitments for meaningful change – the core outcome of each activity we undertake.
Our structure
Explore our global organisation and meet our Board members and Executive Director.
Our people
Our diverse team of sustainability experts and talented professionals are located across Europe, Asia, Australia and the US.
¡Sea parte de nuestro equipo!
¿Busca una carrera en la cual pueda promover un cambio social y ambiental? Le invitamos a ser parte de nuestra organización global para hacer esa diferencia en nuestro planeta.
Nuestra colaboración con esquemas, empresas y otras partes interesadas contribuye con el alcance de los ODSs
Los Objetivos de Desarrollo Sostenible (ODSs) de las Naciones Unidas brindan un marco para la transformación global para el 2023 a través de la definición de prácticas empresariales sostneible. Nosotros buscamos contribuir al alcance de estos Objetivos a través de prácticas sostenibles para un mejor futuro.
Preferred by Nature es miembro de ISEAL Alliance, African Fine Coffees Association (AFCA), Civilsamfund i Udvikling (CISU), Ethical Trade Denmark, Forest Stewardship Council™ (FSC™) International, Global Platform for Sustainable Natural Rubber (GPSNR), Global Sustainable Tourism Council (GSTC), Globalt Fokus (Denmark), High Conservation Value (HCV) Network, IDH Sustainable Trade Initiative, International Tropical Timber Technical Association (ATIBT), Roundtable for Sustainable Biomaterials (RSB), Roundtable on Sustainable Palm Oil (RSPO), Science Based Targets initiative (SBTi), Society for Ecological Restoration (SER), Sustainable Agriculture Network (SAN), Sustainable Rice Platform (SRP), Sustainable Wine Roundtable (SWR), Taskforce on Nature-related Financial Disclosures (TNFD), and Textile Exchange.
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2023
- An organisation with 300+ full-time staff and an extensive network of local consultants.
- Relaunched the new & improved Sourcing Hub.
2020
- Rebranded as 'Preferred by Nature' and unveiled the Preferred by Nature Certification (Sustainability Framework) after a decade of development.
- Became the world’s first Sustainable Rice Platform (SRP) verification body to provide sustainable rice audits.
2018
Acquired the certification unit of the Rainforest Alliance and since then, operating in 100+ countries across all continents, with a range of commodities and sectors.
2017
- Launched the Sourcing Hub, offering comprehensive legality risk assessments for timber, soy, palm oil, and cattle.
- Started to work with palm oil.
2015
- Broadened the project scope to other commodities including soy, cattle and palm oil. Commenced work with biomass, becoming the world’s first Sustainable Biomass Program (SBP) approved certification body.
- 25 ongoing projects.
2014
- Established our first legal entity in Asia.
- Obtained our own Forest Stewardship Council (FSC) accreditation.
2013
- Recognised as the Monitoring Organisation for the EU Timber Regulation.
- Began working with the agriculture sector as well providing services on carbon footprint management.
2009
Expanded activities into other Western European countries.
2007
Launched our training programme and co-developed the Global Forest Registry for responsible timber sourcing.
2004
Our project led to the development of 100+ protected areas in Europe.
1999
Began providing certification services, in partnership with the Rainforest Alliance.
1998
Expanded operations into the eastern European region.
1995
Initiated the first project on sustainable forest management.
1994
The non-profit, mission-driven organisation was founded in Aarhus, Denmark. Back then, it was ‘NEPCon’.
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