Mart Roosaar
Mart leads the AI and Tech Innovations unit at Preferred by Nature, where he is responsible for shaping and executing the organisation’s AI strategy and overseeing key technology projects that drive operational efficiency and innovation. His role involves managing the integration of AI solutions into auditing processes, customer interactions, and knowledge management, while ensuring these initiatives align with Preferred by Nature’s mission to support sustainable business practices.
Mart has been with Preferred by Nature since 2022, initially serving as a User Experience Specialist and later as an IT Project Manager. In these roles, he focused on improving user experiences and managing the successful delivery of key technological projects across the organisation. He continues to work closely with our Business Intelligence division, ensuring that AI and tech innovations support data-driven decision-making and strategic insights.
Mart collaborates with cross-functional teams to guide the successful adoption of advanced technologies across the organisation. He is committed to leveraging AI and technology to enhance Preferred by Nature's impact and contribute to a sustainable future.
"Utilising AI and technology to solve sustainability challenges is my core motivation. Leading the AI and Tech Innovations unit allows me to drive meaningful change by spearheading innovative solutions that contribute to our mission."
- AI strategy development and implementation
- AI solutions for operational efficiency
- AI engineering
- IT Project management
- Product management
- Software development projects lead
- Service management for the digital age
- Technical team lead
- Business, marketing, sales & event management
- Brand & creative project development
- MBA nanodegree in data-driven and circular business transformations
- Bachelor of Arts in Humanities
Countries worked in/with: Estonia, Latvia, Lithuania, UK, USA, Malta, Czech Republic, Vietnam, Cambodia, Indonesia
Languages spoken: English, Estonian
