Do you want to support our efforts to create a better world?
Small steps lead to a big change and all contributions are valuable.
Why travel?
At Preferred by Nature, we believe that responsible business practices are key to ensuring that nature and the environment are protected, respecting human rights, and mitigating climate impacts. Our current strategy identifies tourism and travel as a key sector where we should focus our work to drive sustainability and where sustainable practices have proven to be transformative. These practices stimulate local economies, provide employment opportunities, foster cross-cultural understanding, and contribute to the preservation of biodiversity.
What are the challenges?
Embarking on sustainable travel presents a myriad of challenges. The travel sector's significant carbon emissions, amounting to 8% of the global total, call for collaborative efforts to reduce its environmental impact. Managing resources effectively is imperative to alleviate strain on ecosystems, necessitating comprehensive strategies such as certifications and partnerships for conservation. Cultural preservation is paramount, demanding tourism practices that respect and safeguard the diversity of local cultures.
Waste management emerges as a critical concern, with sustainable disposal methods required to mitigate environmental degradation. Ensuring social equity is essential, with fair distribution of benefits vital to enhancing the well-being of communities touched by tourism. Water conservation efforts also play a crucial role in protecting ecosystems and sustaining local livelihoods. Additionally, promoting ethical tourism practices is fundamental for fostering responsible behaviour among travellers and securing the industry's long-term sustainability.
The bucket list for sustainable travel planning: five essentials you should know about
Planning for a vacation with a positive impact on our lives as well as on the environment? Have you ever thought about how we travel, how green a destination is, and to whom we give our money? Most importantly, are we creating any harmful impact on the destination, its environment, communities or wildlife?
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30 years of impact
Creating sustainable impact is at the heart of our mission.
People
850,000+
farmers, workers and land managers are assured that their well-being, human rights and cultural heritage are protected.
Nature
32.6 million
hectares of land where nature and environment are protected from degradation and conversion through use of sustainability standards.
Climate
32,000+
tonnes of CO2 emissions have been reduced, thus lowering the climate impact.
Our reach
5,200+
companies and organisations we work with to ensure adherence to best practices in responsible land and business management, aligned with the standards we work with
This is who we partner with to create lasting impacts
The link between the travel sector & climate
Meet our expert
Our goal to foster lasting, positive transformations in key agricultural and forestry products around the world is guided by seasoned professionals. These experts bring a wealth of practical knowledge from their extensive time in the field and their involvement with international supply networks. Hear their perspectives on progress in their respective fields.
Saúl Blanco Sosa
Director, Sustainable Travel Programme
sbs@pbn.orgviews_block:read_about_other_commodities-block_1
Explore other focus areas
Biomass
Biomass is essential for sustainable development, reducing carbon emissions, and providing renewable energy. Its growing utilisation highlights its importance in combating climate change and promoting sustainable practices across various industries.
Learn moreCattle
While vital for food security, cattle also contribute to deforestation and climate change. Focused efforts are needed to promote sustainable practices that enhance biodiversity, soil health and the well-being of people and animals.
Learn moreClimate
Addressing climate change is urgent for sustainable development. Reducing greenhouse gas emissions emissions through innovative strategies is essential to mitigate its impact.
Learn moreCocoa
Cocoa farming impacts the environment, economy and climate globally. Sustainable practices such as agroforestry can mitigate its negative effects, making cocoa relevant for climate change mitigation.
Learn moreCoffee
Balancing economic sustainability with responsible production practices is crucial in the coffee industry. Adapting to climate change while meeting rising global demand is essential for sustainable coffee production.
Learn moreEcosystems
Revitalising ecosystems is crucial for our planet’s health and preservation. Combating deforestation and degradation with sustainable practices ensures long-term recovery.
Learn morePalm Oil
Palm oil production supports economies but raises environmental and social concerns. Sustainable practices are crucial to address issues such as deforestation and labour rights.
Learn moreRice
Rice production significantly impacts climate and nature. Addressing emissions, water usage and deforestation in rice farming can lead to positive environmental changes.
Learn moreRubber
Natural rubber is essential for industries but contributes to deforestation and biodiversity loss. Addressing sustainability concerns such as poor working conditions is crucial in rubber production.
Learn moreSoy
Soy plays a vital role in global food security and biofuel production. Emphasising sustainable growth is essential to address environmental challenges in soy farming.
Learn moreTimber
Timber's global impacts on people, nature and climate require sustainable management. Forests are essential for biodiversity as well as soil and water conservation.
Learn moreTravel
The travel industry's sustainability intersects with environmental conservation and cultural preservation. Responsible consumption and support for local communities are crucial for sustainable travel.
Learn moreOther
Our mission extends beyond these focus areas to any crop or product with potential for sustainable impact. We support conservation and ecosystem restoration projects worldwide and help businesses adapt to changing regulations.
Learn moreWe work with businesses on all aspects of their sustainability journey
Certification
Tailored services
Expert courses
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