Karla is responsible for supporting Preferred by Nature’s communication strategy across the organisation, including both external and internal communication.
I strongly believe sustainability is the way to do business and is a lifestyle too. Working for Preferred by Nature provides me with the opportunity to spread the news and create awareness, along with a team of professionals, of the positive impact from sustainability for businesses, resources and people.
Karla supports the implementation of multiple elements of the Preferred by Nature´s communications strategy. She collaborates with teams to develop communications content for social media, press, training and fundraising materials, website and a variety of online channels.
Prior to joining Preferred by Nature, Karla worked for the Rainforest Alliance as a Mesoamerica marketing associate for the tourism programme. Her work at RA included marketing activities to promote certified businesses, creating alliances with strategic partners, providing training on best management practices and supporting communications activities. After leaving RA, Karla was part of a group of international consultants in two projects, one for the Guatemala Tourism Board and one for the Organización Mundo Maya.
Karla was a recipient of the Walton Scholarship and graduated from John Brown University with a double major in International Business and Business Administration with a marketing concentration. She is also a Spanish-English-Spanish certified translator.
Karla joined Preferred by Nature in 2018.
- Communications, marketing, public relations and customer service.
- Cross-cultural experience.
- Knowledge of the certifications schemes.
- Languages spoken: Spanish and English
