Emily is responsible for leading the regional efforts to promote Preferred by Nature’s brand and sustainability services in the US and Canada while generating viable leads for new partnerships with the goal of converting potential clients into service engagements.
Preferred by Nature is an interesting place to work. This organisation offers a mission-driven atmosphere that is combined with a kind, passionate, and talented colleagues across the world. We now face the greatest climate challenge in human history. I firmly believe that good people working hand-in-hand across borders to find smart solutions are the best chance we have at meeting that challenge. I am proud to work with Preferred by Nature and excited about the good work that we are doing and have done.
As a Market Development Specialist in Preferred by Nature, Emily manages and facilitates the sales strategy in the region for all Preferred by Nature services with an initial focus on sustainability advisory services. Strategy includes sales and marketing planning, coordination, resource planning, budgeting of sales and marketing activities, and setting and achieving sales goals/targets.
Aside from these, Emily identifies opportunities to increase Preferred by Nature’s impact with new services and markets
In collaboration with the Market Development team and service delivery managers, Emily maps key accounts and implement procedures for key client relationship management.
Emily also supports the delivery of sustainability advisory and assurance services, including client and project manager handoff, initial project launch, and review of project deliverables.
- Market strategy
- Forest Stewardship CouncilTM (FSCTM) Chain of Custody and Controlled Wood Standards and auditing